Clairol did not test market in Germany the name

In a Copenhagen airline ticket office: We take your bags and send them in all directions. These basic measures can help avoid translation blunders and ensure your translation service provider understands fully the nature of the piece of work.

Clairol did not test market in Germany the name of its "Mist-Stick"-- a mist-producing hair curling iron. A brochure or advertising campaign that has not taken into consideration local cultures can lead to a huge dent in an advertising budget with only negative PR as the result.or when you take the D." In Italy, a campaign for Schweppes Tonic Water translated the name into "Schweppes Toilet Water."

Scandanavian Vacuum manufacturer Electrolux translated the following in an American ad campaign: "Nothing sucks like an Electrolux.I..

The need for home elevators manufacturers translation agencies and translators to take out professional indemnity insurance is in itself an indication that things can and do go wrong, sometimes with heavy financial consequences. Finding a good translation service or translator is a key business decision that should not be taken lightly.